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Chunking the Content

Writing Guidelines

Design Hints





[Web Advisory Group]




 MIT Libraries

Writing for the Web:
Guidelines for MIT Libraries

Chunking the content

  • Chunk = manageable bit
  • Keep sentences to one or two points
  • Keep paragraphs short. A one sentence paragraph is OK.
  • Use lists.
  • Use fragments and phrases.
  • Use pictures and other visual elements.
  • Don't write prose.

Example: Go to this article by Jakob Nielsen and scroll down to "Measuring the Effect of Improved Web Writing."

Most of the content of this site is drawn from a workshop given by Janice (Ginny) Redish, Ph.D. at User Interface 2000 in November 1999.
http://www2.ari.net/redish

 

 

 

 

 

 

 

 

  hennig@mit.edu