.





Writing Guidelines




 

 

 

 

 

 

 

 


[Web Advisory Group]





Writing for the Web:
Guidelines for MIT Libraries

Use words users know

Your audiences are almost always broader than you think.

  • If your site is for the public, avoid internal language.
  • If your site is internal only, consider how many different audiences you have inside.
Instead of this: Try this:
circulation borrowing library items

checking out a book
interlibrary borrowing borrowing items from other libraries

ordering articles from non-MIT libraries
RSC Request an item from storage: Retrospective Collection (RSC)

 

Use simple words

Even highly educated people read simpler words faster.

Instead of this: Try this:
obtain get
prior to before
purchase buy
request ask for
subsequent next
terminate end
utilize use

 

  hennig@mit.edu